Dutch Bros Rewards Explained: Points, Free Drinks & Birthday (2027)

Dutch Rewards is the free loyalty program built into the Dutch Bros app, and it is the single best way to save money at Dutch Bros. Members earn points on every in-shop purchase and trade them for free drinks, plus a free birthday drink every year. It is hugely popular: Dutch Bros said in its second-quarter 2026 earnings call that more than 73% of transactions flowed through Dutch Rewards. This guide explains how points work, what each reward is worth, the birthday drink and how to get the most value.

Prices are typical U.S. figures before tax. Program details come from Dutch Bros' support pages and can change, so check the app for current terms.

How Dutch Rewards works

According to Dutch Bros, gift card purchases, online purchases, taxes, tips and charitable donations do not earn points. Scan your Dutch Pass before you pay; if you forget your phone, give the broista your phone number.

What your points are worth

The 325-point reward covers any size and customization, so it is worth the most when you use it on an expensive drink, such as a large protein coffee, a large Freeze with Soft Top or a heavily customized Rebel. Using it on a small drip coffee wastes most of its value.

The free birthday drink

Rewards members get one free drink on their birthday, up to 32 oz with any customizations, according to Tasting Table. You redeem it through the app and have 30 days to use it, and no ID is needed. If you join on your birthday, the reward can still be redeemed from the next day. Dutch Bros used to offer a half-birthday drink too, but discontinued it on December 1, 2023.

Related Dutch Bros Deals & Discounts: Every Way to Save (2027)

How to maximize Dutch Rewards

• Always scan before paying, even for small purchases.
• Save points for the 325 reward and use it on a large, loaded drink.
• Use points before they expire after 180 days.
• Use your birthday drink on the biggest drink you would order, since it covers up to 32 oz with extras.
• Pay attention to app offers, which members sometimes receive.
• Order the expensive items as rewards and pay for cheaper everyday drinks.

Example: a regular's year

These estimates assume points are used before they expire and exclude tax.

Common Rewards questions solved

If you forgot to scan, Dutch Bros says you can message them through their contact form with your receipt. Points should appear within 24 hours of an app order. If your birthday drink is not showing, baristas can often see it after scanning your account. For ordering ahead and paying in the app, see how to order at Dutch Bros.

Rewards and Order Ahead

If your shop offers Order Ahead in the Dutch Bros app, app orders also earn points, and Dutch Bros says they should appear within 24 hours. That makes the app the easiest way to make sure you never miss points. You can pay with your Dutch Pass, a gift card or a one-time card. See how to order at Dutch Bros for details on ordering ahead.

Rewards and gift cards

Buying a gift card does not earn points, according to Dutch Bros. But once a gift card is loaded and used to pay for drinks, those drink purchases count. If you receive a Dutch Bros gift card, add it to your app and scan your Dutch Pass when you pay to earn points on every drink.

Is Dutch Rewards worth it?

Yes, for almost everyone. It is free, it pays back roughly 6 to 8% in free drinks, and it includes a birthday drink worth $6.45 or more. The main limitation is the 180-day expiry, which only matters if you visit rarely. Even occasional customers can earn a free medium within a few months. Since more than 73% of Dutch Bros transactions already go through Rewards, according to the company, most regulars agree.

Rewards vs other ways to save

Combine all four for the biggest savings. Our deals guide covers each in more detail, and our cheapest drinks list shows what to order on a budget.

How to join Dutch Rewards

Download the Dutch Bros app, create an account and add your birthday so you receive the birthday reward. Your Dutch Pass, the scan code in the app, is what you show at the window to earn points. You can also add a payment method or gift card so you can scan and pay in one step. Joining is free.

Frequently Asked Questions