What Is Dutch Bros? History, Menu, Prices & How It Works (2027)

Dutch Bros is a drive-thru coffee chain known for fast service, upbeat staff (called broistas), big iced drinks and its own energy drink, the Rebel. It started as a single pushcart in a small Oregon town and has grown into one of the fastest-growing restaurant brands in the United States. If you are new to Dutch Bros, this guide explains where it came from, what it sells, what drinks cost, where you can find it and how it differs from other coffee chains.

For prices, see the full Dutch Bros menu prices guide. For a first visit, read how to order at Dutch Bros.

Dutch Bros at a glance

The history of Dutch Bros

Dane and Travis Boersma, brothers from a Dutch dairy-farming family in southern Oregon, started Dutch Bros in 1992 with a pushcart in downtown Grants Pass, bought for $12,050. The brothers learned espresso by experimenting, and the cart's friendly, high-energy style became the brand.

Dutch Bros still runs its Drink One for Dane day each year and its Buck for Kids fundraiser. See our deals guide for how those days work.

What does Dutch Bros sell?

The official menu is organized into 14 categories. Here is what each one includes and a typical small price.

The best-known drinks are the Golden Eagle, Caramelizer and Annihilator, plus Rebels in flavors such as Shark Attack and Electric Berry. See our list of the best Dutch Bros drinks.

How much does Dutch Bros cost?

Most drinks cost $3 to $7. Iced drinks come in 16, 24 and 32 oz cups, larger than many chains, which is part of why fans see Dutch Bros as good value.

Source: official Dutch Bros Nutritional Guide.

The table above shows official calories and caffeine for four popular medium drinks. For prices by size, see Dutch Bros sizes and the cheapest drinks.

Where is Dutch Bros?

Dutch Bros began in Oregon and spread across the West before expanding into Texas, the South and the Midwest. As of October 2026, the official store locator lists about 1,311 shops in 28 states. California, Texas, Oregon and Arizona have the most. See our full Dutch Bros locations by state guide, or jump straight to Texas, California or Oregon.

What makes Dutch Bros different?

• Drive-thru first: most shops are small drive-thrus built for speed, with broistas taking orders on tablets along the line.
• Personality: broistas are known for chatting with customers, which is a core part of the brand.
• Its own energy drink: the Rebel gives Dutch Bros a category most coffee chains do not have.
• Customization: nearly any flavor can be added to nearly any drink, which is why the secret menu exists.
• Rewards and the app: Dutch Rewards members earn points on every purchase; see Dutch Rewards.

Dutch Bros vs Starbucks

Dutch Bros is usually cheaper than Starbucks for similar drinks, and its iced cups are bigger. Starbucks has more cafés with seating and a larger food menu. Read Dutch Bros vs Starbucks prices for a side-by-side comparison.

Dutch Bros by the numbers

Dutch Bros has been adding well over 100 shops a year, mostly in Texas, the Southeast and the Midwest. Most new shops are small drive-thrus with two lanes and a walk-up window.

Is Dutch Bros worth trying?

If you enjoy sweet, flavored coffee or energy drinks, yes. First-timers usually start with a Golden Eagle, a Caramelizer or a Rebel, and the broista will help if you are unsure. If you are not a coffee drinker, lemonades, smoothies, shakes and chai are good options. Download the app before your first visit so your first purchase earns points toward a free drink.

Frequently Asked Questions